This paper, written by Ori Kraushar, highlights the current flaws in the management of Israeli heritage sites, stressing in particular the untapped potential for tourism.

It recommends enriching the experience of heritage sites, and maximizing their financial potential and value, by separating the functions of planning and administration; establishing a new government company to concentrate all administration of heritage sites; and making a clear distinction between local and national sites.

See the English summary here.
For the full Hebrew paper.